Quite often initiatives with best of intentions fail to deliver the desired benefits. Skills and competencies of staff, processes and systems, attitude of officers, relationships and leadership and vision are some of the assets of an organization that influence the outcome. For an organization like GPCB, perhaps the most important asset is its credibility – its reputation. That it is just and fair, that it doesn’t act arbitrarily and whimsically, that there is no hanky panky about it, that it is not venal, that its working is transparent, that it is accessible and where help is justified, it will be rendered and it will not indulge in discriminatory treatment and that equals will be treated equally and not otherwise! This asset of credibility is the sum total of the credibility of each person in the organization. It is the perseverance with goals and steadfastness to ethics that build credibility and it is an all too slow process. Besides, effectiveness of the organization itself lends credibility.